{"id":675,"date":"2026-09-08T16:13:30","date_gmt":"2026-09-08T08:13:30","guid":{"rendered":"https:\/\/asiatimeless.com\/sg\/?p=675"},"modified":"2026-09-08T16:13:30","modified_gmt":"2026-09-08T08:13:30","slug":"how-luxury-catering-brands-in-singapore-scale-b2b-sales","status":"publish","type":"post","link":"https:\/\/asiatimeless.com\/sg\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\/","title":{"rendered":"How Luxury Catering Brands in Singapore Scale B2B Sales"},"content":{"rendered":"<style>@import url('https:\/\/fonts.googleapis.com\/css2?family=Merriweather:ital,wght@0,100..900;1,100..700;1,100..900&family=Montserrat:ital,wght@0,100..900;1,100..900&family=Roboto:ital,wght@0,100..900;1,100..900&family=Rubik:ital,wght@0,100..900;1,100..900&display=auto');.wp-premium-body { font-family: 'Rubik', 'Roboto', sans-serif; color: #333333; line-height: 1.75; font-size: 16px; margin: 0 auto; }.wp-premium-callout { font-family: 'Merriweather', serif; background-color: #f4f7f6; border-left: 4px solid #00a88f; padding: 22px; margin: 25px 0; border-radius: 0 8px 8px 0; }.wp-premium-cta-box { background: linear-gradient(135deg, #111111 0%, #2c3e50 100%); color: #ffffff; padding: 40px; text-align: center; border-radius: 12px; margin: 40px 0; }.wp-premium-btn { display: inline-block; background-color: #00a88f; color: #ffffff !important; padding: 14px 35px; text-decoration: none !important; font-weight: bold; border-radius: 5px; margin-top: 15px; }<\/style>\n<div class='wp-premium-body'>\n<div class='wp-premium-callout'><strong>Quick Summary:<\/strong><\/p>\n<p>Scaling B2B sales for luxury catering in Singapore requires a deliberate sequence of strategic actions, from identifying affluent corporate segments to delivering bespoke experiences that secure recurring contracts and high-value referrals.<\/p>\n<\/div>\n<h2>Step 1 Identify High Value Corporate Segments<\/h2>\n<p>Target multinational banks, private equity firms, and luxury event planners in Singapore. These clients demand premium presentation, dietary customization, and flawless execution. Research their preferred venues\u2014Marina Bay financial towers, Sentosa Cove residences\u2014and tailor outreach accordingly. Build a CRM pipeline segmented by event frequency, budget thresholds, and decision-maker roles.<\/p>\n<h2>Step 2 Create Exclusive Tasting and Pitch Events<\/h2>\n<p>Host invitation-only tasting sessions at iconic locations like the National Gallery or boutique hotel rooftops. Limit attendance to 15 decision-makers per session, serve 4\u20136 signature canap\u00e9s paired with premium wines, and provide a silent menu card detailing sourcing stories. Follow up within 48 hours with a personalized proposal that includes a sample event timeline and ingredient sourcing map.<\/p>\n<h2>Step 3 Leverage Existing Client Referral Networks<\/h2>\n<p>Establish a formal referral program offering a complimentary gourmet dinner for ten at the referring company\u2019s office or a 10% discount on their next order. Activate key referrals from past B2B clients\u2014such as law firms hosting partner retreats\u2014by sending handwritten thank-you notes along with a limited-edition seasonal menu preview. Track referral sources in your CRM to reward repeat advocates.<\/p>\n<h2>Step 4 Implement Tiered Pricing with Corporate Add-Ons<\/h2>\n<p>Structure pricing into three tiers: Silver (standard luncheon for 50 pax), Gold (bespoke dinner with wine pairing), and Platinum (full event management including floral and entertainment). Add premium add-ons like live carving stations using wagyu or sustainable seafood, and a dedicated on-site chef. Offer a 15% discount for quarterly recurring contracts with minimum spend thresholds.<\/p>\n<h2>Step 5 Build a Digital Presence for Corporate Inquiries<\/h2>\n<p>Optimize your website with a dedicated B2B landing page featuring a client testimonial carousel, a downloadable corporate menu PDF, and a streamlined inquiry form. Invest in LinkedIn Ads targeting Singapore-based procurement managers and event coordinators using keywords like \u201cluxury corporate catering Singapore.\u201d Publish case studies highlighting successful client events\u2014e.g., a 300-pax gala for a Swiss bank at Raffles Hotel.<\/p>\n<h2>Step 6 Monitor Feedback and Refine Service Metrics<\/h2>\n<p>After each event, send a short post-event survey via email or QR code on the table card. Track net promoter score, repeat booking rate, and average contract value per quarter. Adjust menu offerings based on dietary trend data (e.g., increased demand for plant-based luxury dishes) and operational feedback on delivery punctuality. Share quarterly performance reports with top-tier clients to reinforce trust.<\/p>\n<div style='overflow-x: auto; margin: 30px 0;'>\n<table class='wp-premium-table'>\n<thead>\n<tr>\n<th>Step<\/th>\n<th>Core Action<\/th>\n<th>Key Metric<\/th>\n<th>Singapore Specific Example<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1<\/td>\n<td>Segment corporate clients<\/td>\n<td>Number of qualified leads per quarter<\/td>\n<td>Targeting 10 private equity firms in Raffles Place<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>Host tasting events<\/td>\n<td>Conversion rate from tasting to contract<\/td>\n<td>40% conversion at a Marina Bay event<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>Activate referrals<\/td>\n<td>Referral revenue share<\/td>\n<td>15% discount for referring a new client<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>Tier pricing<\/td>\n<td>Average contract value per tier<\/td>\n<td>Gold tier averaging SGD 15,000 per event<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>Digital presence<\/td>\n<td>B2B inquiry volume per month<\/td>\n<td>30 new leads from LinkedIn Ads<\/td>\n<\/tr>\n<tr>\n<td>6<\/td>\n<td>Service feedback<\/td>\n<td>Net promoter score<\/td>\n<td>Target NPS of 75+ for luxury clients<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class='wp-premium-cta-box'>\n<h3>Ready to Accelerate Your Digital Growth Strategy?<\/h3>\n<p>Partner with an industry-leading digital agency to upscale your infrastructure today.<\/p>\n<p><a href='https:\/\/www.justsimple.com.my\/' class='wp-premium-btn'>Get Started for Free Today<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quick Summary: Scaling B2B sales for luxury catering in Singapore requires a deliberate sequence of strategic actions, from identifying affluent corporate segments to delivering bespoke experiences that secure recurring contracts and high-value referrals. Step 1 Identify High Value Corporate Segments Target multinational banks, private equity firms, and luxury event planners in Singapore. These clients demand [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1118,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":""},"categories":[15],"tags":[],"ppma_author":[35],"class_list":["post-675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How Luxury Catering Brands in Singapore Scale B2B Sales - Asia Timeless Singapore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asiatimeless.com\/sg\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Luxury Catering Brands in Singapore Scale B2B Sales - Asia Timeless Singapore\" \/>\n<meta property=\"og:description\" content=\"Quick Summary: Scaling B2B sales for luxury catering in Singapore requires a deliberate sequence of strategic actions, from identifying affluent corporate segments to delivering bespoke experiences that secure recurring contracts and high-value referrals. Step 1 Identify High Value Corporate Segments Target multinational banks, private equity firms, and luxury event planners in Singapore. These clients demand [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asiatimeless.com\/sg\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Asia Timeless Singapore\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-08T08:13:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asiatimeless.com\/sg\/wp-content\/uploads\/2026\/07\/how-luxury-catering-brands-in-singapore-scale-b2b-sales-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"becky fung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky fung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\\\/\"},\"author\":{\"name\":\"becky fung\",\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/#\\\/schema\\\/person\\\/9cc8d81a0196ece5db004e6287be84c4\"},\"headline\":\"How Luxury Catering Brands in Singapore Scale B2B Sales\",\"datePublished\":\"2026-09-08T08:13:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\\\/\"},\"wordCount\":540,\"publisher\":{\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/how-luxury-catering-brands-in-singapore-scale-b2b-sales-1.webp\",\"articleSection\":[\"Lifestyle &amp; Culture\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\\\/\",\"url\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\\\/\",\"name\":\"How Luxury Catering Brands in Singapore Scale B2B Sales - Asia Timeless Singapore\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/how-luxury-catering-brands-in-singapore-scale-b2b-sales-1.webp\",\"datePublished\":\"2026-09-08T08:13:30+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\\\/#primaryimage\",\"url\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/how-luxury-catering-brands-in-singapore-scale-b2b-sales-1.webp\",\"contentUrl\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/how-luxury-catering-brands-in-singapore-scale-b2b-sales-1.webp\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Durian Daily\",\"item\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Luxury Catering Brands in Singapore Scale B2B Sales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/#website\",\"url\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/\",\"name\":\"Durian Daily Singapore\",\"description\":\"Exploring Singapore\u2019s Culture, Business &amp; Trends\",\"publisher\":{\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/#organization\"},\"alternateName\":\"Latest News by Durian Daily\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/#organization\",\"name\":\"Durian Daily Singapore\",\"alternateName\":\"Durian Daily Singapore Official\",\"url\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-durian-daily-blog-singapore.png\",\"contentUrl\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-durian-daily-blog-singapore.png\",\"width\":512,\"height\":512,\"caption\":\"Durian Daily Singapore\"},\"image\":{\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/#\\\/schema\\\/person\\\/9cc8d81a0196ece5db004e6287be84c4\",\"name\":\"becky fung\",\"url\":\"https:\\\/\\\/asiatimeless.com\\\/sg\\\/author\\\/beckyfung\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Luxury Catering Brands in Singapore Scale B2B Sales - Asia Timeless Singapore","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/asiatimeless.com\/sg\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\/","og_locale":"en_US","og_type":"article","og_title":"How Luxury Catering Brands in Singapore Scale B2B Sales - Asia Timeless Singapore","og_description":"Quick Summary: Scaling B2B sales for luxury catering in Singapore requires a deliberate sequence of strategic actions, from identifying affluent corporate segments to delivering bespoke experiences that secure recurring contracts and high-value referrals. Step 1 Identify High Value Corporate Segments Target multinational banks, private equity firms, and luxury event planners in Singapore. These clients demand [&hellip;]","og_url":"https:\/\/asiatimeless.com\/sg\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\/","og_site_name":"Asia Timeless Singapore","article_published_time":"2026-09-08T08:13:30+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/asiatimeless.com\/sg\/wp-content\/uploads\/2026\/07\/how-luxury-catering-brands-in-singapore-scale-b2b-sales-1.webp","type":"image\/webp"}],"author":"becky fung","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky fung","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/asiatimeless.com\/sg\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\/#article","isPartOf":{"@id":"https:\/\/asiatimeless.com\/sg\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\/"},"author":{"name":"becky fung","@id":"https:\/\/asiatimeless.com\/sg\/#\/schema\/person\/9cc8d81a0196ece5db004e6287be84c4"},"headline":"How Luxury Catering Brands in Singapore Scale B2B Sales","datePublished":"2026-09-08T08:13:30+00:00","mainEntityOfPage":{"@id":"https:\/\/asiatimeless.com\/sg\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\/"},"wordCount":540,"publisher":{"@id":"https:\/\/asiatimeless.com\/sg\/#organization"},"image":{"@id":"https:\/\/asiatimeless.com\/sg\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/asiatimeless.com\/sg\/wp-content\/uploads\/2026\/07\/how-luxury-catering-brands-in-singapore-scale-b2b-sales-1.webp","articleSection":["Lifestyle &amp; Culture"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/asiatimeless.com\/sg\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\/","url":"https:\/\/asiatimeless.com\/sg\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\/","name":"How Luxury Catering Brands in Singapore Scale B2B Sales - Asia Timeless Singapore","isPartOf":{"@id":"https:\/\/asiatimeless.com\/sg\/#website"},"primaryImageOfPage":{"@id":"https:\/\/asiatimeless.com\/sg\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\/#primaryimage"},"image":{"@id":"https:\/\/asiatimeless.com\/sg\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\/#primaryimage"},"thumbnailUrl":"https:\/\/asiatimeless.com\/sg\/wp-content\/uploads\/2026\/07\/how-luxury-catering-brands-in-singapore-scale-b2b-sales-1.webp","datePublished":"2026-09-08T08:13:30+00:00","breadcrumb":{"@id":"https:\/\/asiatimeless.com\/sg\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/asiatimeless.com\/sg\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asiatimeless.com\/sg\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\/#primaryimage","url":"https:\/\/asiatimeless.com\/sg\/wp-content\/uploads\/2026\/07\/how-luxury-catering-brands-in-singapore-scale-b2b-sales-1.webp","contentUrl":"https:\/\/asiatimeless.com\/sg\/wp-content\/uploads\/2026\/07\/how-luxury-catering-brands-in-singapore-scale-b2b-sales-1.webp","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/asiatimeless.com\/sg\/how-luxury-catering-brands-in-singapore-scale-b2b-sales\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Durian Daily","item":"https:\/\/asiatimeless.com\/sg\/"},{"@type":"ListItem","position":2,"name":"How Luxury Catering Brands in Singapore Scale B2B Sales"}]},{"@type":"WebSite","@id":"https:\/\/asiatimeless.com\/sg\/#website","url":"https:\/\/asiatimeless.com\/sg\/","name":"Durian Daily Singapore","description":"Exploring Singapore\u2019s Culture, Business &amp; Trends","publisher":{"@id":"https:\/\/asiatimeless.com\/sg\/#organization"},"alternateName":"Latest News by Durian Daily","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/asiatimeless.com\/sg\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/asiatimeless.com\/sg\/#organization","name":"Durian Daily Singapore","alternateName":"Durian Daily Singapore Official","url":"https:\/\/asiatimeless.com\/sg\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asiatimeless.com\/sg\/#\/schema\/logo\/image\/","url":"https:\/\/asiatimeless.com\/sg\/wp-content\/uploads\/2025\/03\/cropped-durian-daily-blog-singapore.png","contentUrl":"https:\/\/asiatimeless.com\/sg\/wp-content\/uploads\/2025\/03\/cropped-durian-daily-blog-singapore.png","width":512,"height":512,"caption":"Durian Daily Singapore"},"image":{"@id":"https:\/\/asiatimeless.com\/sg\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/asiatimeless.com\/sg\/#\/schema\/person\/9cc8d81a0196ece5db004e6287be84c4","name":"becky fung","url":"https:\/\/asiatimeless.com\/sg\/author\/beckyfung\/"}]}},"authors":[{"term_id":35,"user_id":5,"is_guest":0,"slug":"beckyfung","display_name":"becky fung","avatar_url":"https:\/\/asiatimeless.com\/sg\/wp-content\/uploads\/2025\/03\/beckyfung-HK.png","author_category":"","first_name":"becky","last_name":"fung","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/asiatimeless.com\/sg\/wp-json\/wp\/v2\/posts\/675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiatimeless.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiatimeless.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiatimeless.com\/sg\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/asiatimeless.com\/sg\/wp-json\/wp\/v2\/comments?post=675"}],"version-history":[{"count":3,"href":"https:\/\/asiatimeless.com\/sg\/wp-json\/wp\/v2\/posts\/675\/revisions"}],"predecessor-version":[{"id":1113,"href":"https:\/\/asiatimeless.com\/sg\/wp-json\/wp\/v2\/posts\/675\/revisions\/1113"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiatimeless.com\/sg\/wp-json\/wp\/v2\/media\/1118"}],"wp:attachment":[{"href":"https:\/\/asiatimeless.com\/sg\/wp-json\/wp\/v2\/media?parent=675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiatimeless.com\/sg\/wp-json\/wp\/v2\/categories?post=675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiatimeless.com\/sg\/wp-json\/wp\/v2\/tags?post=675"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/asiatimeless.com\/sg\/wp-json\/wp\/v2\/ppma_author?post=675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}