{"id":2282,"date":"2026-08-26T17:23:00","date_gmt":"2026-08-26T09:23:00","guid":{"rendered":"https:\/\/asiatimeless.com\/my\/?p=2282"},"modified":"2026-09-01T16:46:06","modified_gmt":"2026-09-01T08:46:06","slug":"why-high-end-brands-fail-on-discount-ad-channels-my","status":"publish","type":"post","link":"https:\/\/asiatimeless.com\/my\/why-high-end-brands-fail-on-discount-ad-channels-my\/","title":{"rendered":"Why High-End Brands Fail on Discount Ad Channels MY"},"content":{"rendered":"<style>@import url('https:\/\/fonts.googleapis.com\/css2?family=Merriweather:ital,wght@0,100..900;1,100..700;1,100..900&family=Montserrat:ital,wght@0,100..900;1,100..900&family=Roboto:ital,wght@0,100..900;1,100..900&family=Rubik:ital,wght@0,100..900;1,100..900&display=auto');.wp-premium-body { font-family: 'Rubik', 'Roboto', sans-serif; color: #333333; line-height: 1.75; font-size: 16px; margin: 0 auto; }.wp-premium-callout { font-family: 'Merriweather', serif; background-color: #f4f7f6; border-left: 4px solid #00a88f; padding: 22px; margin: 25px 0; border-radius: 0 8px 8px 0; }.wp-premium-cta-box { background: linear-gradient(135deg, #111111 0%, #2c3e50 100%); color: #ffffff; padding: 40px; text-align: center; border-radius: 12px; margin: 40px 0; }.wp-premium-btn { display: inline-block; background-color: #00a88f; color: #ffffff !important; padding: 14px 35px; text-decoration: none !important; font-weight: bold; border-radius: 5px; margin-top: 15px; }<\/style>\n<div class='wp-premium-body'>\n<div class='wp-premium-callout'><strong>Quick Summary:<\/strong><\/p>\n<p>High-end brands in Malaysia lose margin and brand equity on Shopee and Lazada flash-sale channels because voucher mechanics force AOV below RM150, attract bargain hunters instead of T20 shoppers in Klang Valley, and produce a repeat-purchase rate under 4% \u2014 making the unit economics negative.<\/p>\n<\/div>\n<h2>The Price Floor Problem at RM150<\/h2>\n<p>Discount ad channels in Malaysia are not neutral &#8220;shelves&#8221; \u2014 they are discount distribution machines. Shopee&#8217;s flash-sale module and Lazada&#8217;s LazFlash algorithm both favour deep percentage cuts, not absolute ringgit savings. A premium serum retailing at RM350 in Pavilion KL&#8217;s Parkson needs at least a &#8220;50% off voucher&#8221; to earn a homepage slot during 9.9 or 11.11. That immediately drops the selling price to RM175 before platform commissions.<\/p>\n<p>Take the full deduction chain: 6% marketplace commission, RM14 payment gateway processing (FPX, card, SPayLater), RM8\u2013RM12 for Ninja Van or DHL eCommerce next-day delivery within the Klang Valley, and another 2% cashback rebate to match competitor listings. Gross margin collapses below zero. The critical mechanism is that the platform algorithm does not reward a modest RM30 discount. It only ranks listings by discount depth. High-end brand teams who &#8220;just want to move last season&#8217;s stock&#8221; end up selling at a blended price below RM150 \u2014 the exact zone where Malaysia&#8217;s mass-market budget shoppers live. Once the buyer sees RM150, the RM350 quiet beauty of the counter price disappears. The next full-price listing gets zero clicks.<\/p>\n<h2>Voucher Mechanics Destroy Perceived Value<\/h2>\n<p>Malaysian marketplace voucher stacks are built for commodity SKUs, not for premium leather goods or luxury skincare. During 12.12, a shopper applying a &#8220;12% Cashback Voucher&#8221; capped at RM30, a &#8220;Maybank Bank Promo RM100 off RM500&#8221;, and a coin deduction sees a three-stage negotiation with the brand&#8217;s price integrity. A RM600 Bonia or RM750 handbag is reframed as a RM450 &#8220;deal you found on the internet&#8221; \u2014 not as an investment piece.<\/p>\n<p>The same customer then walks into a physical store in The Gardens Mall and asks for a &#8220;match the Shopee price&#8221; discount. That is the double-kill: the brand eats margin in the marketplace, then loses full-price sales in its own brick-and-mortar counters. Department sales staff in KL end up spending fifteen minutes explaining why the online voucher price is not valid offline \u2014 destroying the service-led selling model that luxury brands rely on. High-end brands fail because they accept marketplace voucher mechanics that are structurally designed for RM20 phone cases and budget shampoo bottles.<\/p>\n<h2>Flash Sale Traffic Never Returns Full Price<\/h2>\n<p>The immediate loss on a discounted order is painful, but the long-term customer file is the real casualty. Aggregated first-party purchase data from Malaysian Shopify and WooCommerce stores synced into HubSpot or Odoo CRM shows that flash-sale buyers have a repeat-purchase rate of under 4% within 90 days \u2014 when no voucher is available. The marketplace app itself conditions this behaviour: Shopee&#8217;s countdown timers, and Lazada&#8217;s &#8220;today only&#8221; frames, tell the shopper to wait for the next campaign. The shopper does not buy the brand; she buys the countdown.<\/p>\n<p>Greenfield direct-to-consumer traffic from Google Search (e.g., &#8220;sulwhasoo malaysia&#8221;) generates a customer lifetime value of 3 to 4 purchases per year. The flash-sale cohort delivers one discounted purchase and then churns. Because the marketplace store carries fixed operating costs \u2014 marketing fees, voucher subsidies, storage, return handling, and customer-service overhead \u2014 the brand now carries infrastructure with zero recurring revenue. The discount channel does not acquire customers; it rents transactions at a loss.<\/p>\n<h2>The KL Retail Divide: Pavilion vs Shopee<\/h2>\n<p>There is a visible economic fault line in Kuala Lumpur. T20 buyers at Pavilion KL and 1 Utama pay full price for &#8220;free skin analysis&#8221;, &#8220;testers&#8221;, and a quiet, tactile experience. These services cannot be replicated on Shopee Live at 10 pm, where the audience is price-orientated and typing fast. When a high-end brand shifts its media budget to discount ad channels, its listings are pushed primarily to impression traffic from Shah Alam, Cheras, and Puchong \u2014 users who are filtering by &#8220;lowest price&#8221; at the RM100\u2013RM150 threshold.<\/p>\n<p>Real operational costs pile up: high-end brands require secured fulfilment procedures because returns of counterfeit-risk or damaged items hit the RM500+ price class. Marketplace logistics are built for speed and volume, not white-glove delivery. Meanwhile, Sephora MY, Parkson, and Tangs still push full-price counters physically because they know consumers associate branded brick-and-mortar presence with authenticity. A premium brand that abandons this for flash-sale modules loses more than margin: it loses the &#8220;new season&#8221; luxury signal and becomes associated with &#8220;clearance&#8221; in local Instagram and TikTok mentions.<\/p>\n<h2>Unit Economics of Premium ROAS in MY<\/h2>\n<p>Mature high-end brands in Malaysia set a direct-response floor of ROAS 4:1 with a cost-per-acquisition under RM80 for RM500+ items. Running on discount ad channels reverses these numbers. Using attribution data in Google Analytics 4 or Triple Whale, a premium skincare brand gets a CPA of RM145+ while the AOV quietly falls below RM200. The marketplace&#8217;s mandatory &#8220;free shipping voucher&#8221; shifts delivery costs back to the brand. The calculated total deductions are: 6% platform commission, 10% cashback, RM6\u2013RM12 freight subsidy, payment gateway fees, plus the ongoing cost of matching competitor discount depth.<\/p>\n<p>The systems that do work for high-end brands in MY are not marketplace vouchers. Instead, premium brand teams deploy small-budget Google Ads on non-branded keywords like &#8220;luxury skincare KL&#8221;, driving to a lead magnet or a WhatsApp business API flow captured inside a CRM such as Zoho or Odoo. Sales close via WhatsApp with full price intact. High-end brands fail on discount channels because they treat a &#8220;promotion&#8221; as a strategy, but in Malaysia, a discount it is a one-way door.<\/p>\n<div style='overflow-x: auto; margin: 30px 0;'>\n<table class='wp-premium-table'>\n<thead>\n<tr>\n<th>Item Name<\/th>\n<th>Key Feature<\/th>\n<th>Best For<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Shopee Flash Sale<\/td>\n<td>50%-off vouchers required to rank on campaign homepages<\/td>\n<td>Mass-market FMCG and budget apparel \u2014 not RM350+ skincare<\/td>\n<\/tr>\n<tr>\n<td>Lazada LazFlash<\/td>\n<td>Time-limited deep-cut vouchers with cashback stacking<\/td>\n<td>Electronics and household staples; brands with no price integrity<\/td>\n<\/tr>\n<tr>\n<td>TikTok Shop Affiliate (MY)<\/td>\n<td>Live-stream creators demand 20\u201330% commission per closed sale<\/td>\n<td>RM50-below impulse accessories; disastrous for RM500+ handbags<\/td>\n<\/tr>\n<tr>\n<td>Google Shopping (Non-Brand)<\/td>\n<td>Comparison-shopping feed strips all brand storytelling<\/td>\n<td>Commoditised beauty; fails when competing against Sephora counters<\/td>\n<\/tr>\n<tr>\n<td>WhatsApp \/ CRM Channel (Zoho, Odoo)<\/td>\n<td>Direct full-price checkout with zero platform voucher deductions<\/td>\n<td>KL high-end brands protecting RM300+ AOV and repeat purchase<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<div class='wp-premium-cta-box'>\n<h3>Ready to Accelerate Your Digital Growth Strategy?<\/h3>\n<p>Partner with an industry-leading digital agency to upscale your infrastructure today.<\/p>\n<p><a href='https:\/\/www.justsimple.com.my\/' class='wp-premium-btn'>Get Started for Free Today<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Quick Summary: High-end brands in Malaysia lose margin and brand equity on Shopee and Lazada flash-sale channels because voucher mechanics force AOV below RM150, attract bargain hunters instead of T20 shoppers in Klang Valley, and produce a repeat-purchase rate under 4% \u2014 making the unit economics negative. The Price Floor Problem at RM150 Discount ad [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":2306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_ppma_block_editor_authors":""},"categories":[15],"tags":[],"ppma_author":[43],"class_list":["post-2282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-culture"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why High-End Brands Fail on Discount Ad Channels MY - Asia Timeless Malaysia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/asiatimeless.com\/my\/why-high-end-brands-fail-on-discount-ad-channels-my\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why High-End Brands Fail on Discount Ad Channels MY - Asia Timeless Malaysia\" \/>\n<meta property=\"og:description\" content=\"Quick Summary: High-end brands in Malaysia lose margin and brand equity on Shopee and Lazada flash-sale channels because voucher mechanics force AOV below RM150, attract bargain hunters instead of T20 shoppers in Klang Valley, and produce a repeat-purchase rate under 4% \u2014 making the unit economics negative. The Price Floor Problem at RM150 Discount ad [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/asiatimeless.com\/my\/why-high-end-brands-fail-on-discount-ad-channels-my\/\" \/>\n<meta property=\"og:site_name\" content=\"Asia Timeless Malaysia\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-26T09:23:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-01T08:46:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/asiatimeless.com\/my\/wp-content\/uploads\/2026\/08\/why-high-end-brands-fail-on-discount-ad-channels-my.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"becky fung\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"becky fung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/why-high-end-brands-fail-on-discount-ad-channels-my\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/why-high-end-brands-fail-on-discount-ad-channels-my\\\/\"},\"author\":{\"name\":\"becky fung\",\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/#\\\/schema\\\/person\\\/df534594a50da0c9b99b6a2b276878ff\"},\"headline\":\"Why High-End Brands Fail on Discount Ad Channels MY\",\"datePublished\":\"2026-08-26T09:23:00+00:00\",\"dateModified\":\"2026-09-01T08:46:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/why-high-end-brands-fail-on-discount-ad-channels-my\\\/\"},\"wordCount\":1055,\"publisher\":{\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/why-high-end-brands-fail-on-discount-ad-channels-my\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/why-high-end-brands-fail-on-discount-ad-channels-my.webp\",\"articleSection\":[\"Lifestyle &amp; Culture\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/why-high-end-brands-fail-on-discount-ad-channels-my\\\/\",\"url\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/why-high-end-brands-fail-on-discount-ad-channels-my\\\/\",\"name\":\"Why High-End Brands Fail on Discount Ad Channels MY - Asia Timeless Malaysia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/why-high-end-brands-fail-on-discount-ad-channels-my\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/why-high-end-brands-fail-on-discount-ad-channels-my\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/why-high-end-brands-fail-on-discount-ad-channels-my.webp\",\"datePublished\":\"2026-08-26T09:23:00+00:00\",\"dateModified\":\"2026-09-01T08:46:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/why-high-end-brands-fail-on-discount-ad-channels-my\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/asiatimeless.com\\\/my\\\/why-high-end-brands-fail-on-discount-ad-channels-my\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/why-high-end-brands-fail-on-discount-ad-channels-my\\\/#primaryimage\",\"url\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/why-high-end-brands-fail-on-discount-ad-channels-my.webp\",\"contentUrl\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/wp-content\\\/uploads\\\/2026\\\/08\\\/why-high-end-brands-fail-on-discount-ad-channels-my.webp\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/why-high-end-brands-fail-on-discount-ad-channels-my\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why High-End Brands Fail on Discount Ad Channels MY\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/#website\",\"url\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/\",\"name\":\"AsiaTimeless Malaysia\",\"description\":\"Timeless Stories &amp; Insights from Malaysia\",\"publisher\":{\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/#organization\"},\"alternateName\":\"Malaysia\u2019s Top Picks, Handpicked for You!\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/#organization\",\"name\":\"Durian Daily Article\",\"alternateName\":\"Durian Daily Official Site\",\"url\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-durian-daily-blog-malaysia.png\",\"contentUrl\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/cropped-durian-daily-blog-malaysia.png\",\"width\":512,\"height\":512,\"caption\":\"Durian Daily Article\"},\"image\":{\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/#\\\/schema\\\/person\\\/df534594a50da0c9b99b6a2b276878ff\",\"name\":\"becky fung\",\"url\":\"https:\\\/\\\/asiatimeless.com\\\/my\\\/author\\\/beckyfung\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why High-End Brands Fail on Discount Ad Channels MY - Asia Timeless Malaysia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/asiatimeless.com\/my\/why-high-end-brands-fail-on-discount-ad-channels-my\/","og_locale":"en_US","og_type":"article","og_title":"Why High-End Brands Fail on Discount Ad Channels MY - Asia Timeless Malaysia","og_description":"Quick Summary: High-end brands in Malaysia lose margin and brand equity on Shopee and Lazada flash-sale channels because voucher mechanics force AOV below RM150, attract bargain hunters instead of T20 shoppers in Klang Valley, and produce a repeat-purchase rate under 4% \u2014 making the unit economics negative. The Price Floor Problem at RM150 Discount ad [&hellip;]","og_url":"https:\/\/asiatimeless.com\/my\/why-high-end-brands-fail-on-discount-ad-channels-my\/","og_site_name":"Asia Timeless Malaysia","article_published_time":"2026-08-26T09:23:00+00:00","article_modified_time":"2026-09-01T08:46:06+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/asiatimeless.com\/my\/wp-content\/uploads\/2026\/08\/why-high-end-brands-fail-on-discount-ad-channels-my.webp","type":"image\/webp"}],"author":"becky fung","twitter_card":"summary_large_image","twitter_misc":{"Written by":"becky fung","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/asiatimeless.com\/my\/why-high-end-brands-fail-on-discount-ad-channels-my\/#article","isPartOf":{"@id":"https:\/\/asiatimeless.com\/my\/why-high-end-brands-fail-on-discount-ad-channels-my\/"},"author":{"name":"becky fung","@id":"https:\/\/asiatimeless.com\/my\/#\/schema\/person\/df534594a50da0c9b99b6a2b276878ff"},"headline":"Why High-End Brands Fail on Discount Ad Channels MY","datePublished":"2026-08-26T09:23:00+00:00","dateModified":"2026-09-01T08:46:06+00:00","mainEntityOfPage":{"@id":"https:\/\/asiatimeless.com\/my\/why-high-end-brands-fail-on-discount-ad-channels-my\/"},"wordCount":1055,"publisher":{"@id":"https:\/\/asiatimeless.com\/my\/#organization"},"image":{"@id":"https:\/\/asiatimeless.com\/my\/why-high-end-brands-fail-on-discount-ad-channels-my\/#primaryimage"},"thumbnailUrl":"https:\/\/asiatimeless.com\/my\/wp-content\/uploads\/2026\/08\/why-high-end-brands-fail-on-discount-ad-channels-my.webp","articleSection":["Lifestyle &amp; Culture"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/asiatimeless.com\/my\/why-high-end-brands-fail-on-discount-ad-channels-my\/","url":"https:\/\/asiatimeless.com\/my\/why-high-end-brands-fail-on-discount-ad-channels-my\/","name":"Why High-End Brands Fail on Discount Ad Channels MY - Asia Timeless Malaysia","isPartOf":{"@id":"https:\/\/asiatimeless.com\/my\/#website"},"primaryImageOfPage":{"@id":"https:\/\/asiatimeless.com\/my\/why-high-end-brands-fail-on-discount-ad-channels-my\/#primaryimage"},"image":{"@id":"https:\/\/asiatimeless.com\/my\/why-high-end-brands-fail-on-discount-ad-channels-my\/#primaryimage"},"thumbnailUrl":"https:\/\/asiatimeless.com\/my\/wp-content\/uploads\/2026\/08\/why-high-end-brands-fail-on-discount-ad-channels-my.webp","datePublished":"2026-08-26T09:23:00+00:00","dateModified":"2026-09-01T08:46:06+00:00","breadcrumb":{"@id":"https:\/\/asiatimeless.com\/my\/why-high-end-brands-fail-on-discount-ad-channels-my\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/asiatimeless.com\/my\/why-high-end-brands-fail-on-discount-ad-channels-my\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asiatimeless.com\/my\/why-high-end-brands-fail-on-discount-ad-channels-my\/#primaryimage","url":"https:\/\/asiatimeless.com\/my\/wp-content\/uploads\/2026\/08\/why-high-end-brands-fail-on-discount-ad-channels-my.webp","contentUrl":"https:\/\/asiatimeless.com\/my\/wp-content\/uploads\/2026\/08\/why-high-end-brands-fail-on-discount-ad-channels-my.webp","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/asiatimeless.com\/my\/why-high-end-brands-fail-on-discount-ad-channels-my\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/asiatimeless.com\/my\/"},{"@type":"ListItem","position":2,"name":"Why High-End Brands Fail on Discount Ad Channels MY"}]},{"@type":"WebSite","@id":"https:\/\/asiatimeless.com\/my\/#website","url":"https:\/\/asiatimeless.com\/my\/","name":"AsiaTimeless Malaysia","description":"Timeless Stories &amp; Insights from Malaysia","publisher":{"@id":"https:\/\/asiatimeless.com\/my\/#organization"},"alternateName":"Malaysia\u2019s Top Picks, Handpicked for You!","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/asiatimeless.com\/my\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/asiatimeless.com\/my\/#organization","name":"Durian Daily Article","alternateName":"Durian Daily Official Site","url":"https:\/\/asiatimeless.com\/my\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/asiatimeless.com\/my\/#\/schema\/logo\/image\/","url":"https:\/\/asiatimeless.com\/my\/wp-content\/uploads\/2025\/03\/cropped-durian-daily-blog-malaysia.png","contentUrl":"https:\/\/asiatimeless.com\/my\/wp-content\/uploads\/2025\/03\/cropped-durian-daily-blog-malaysia.png","width":512,"height":512,"caption":"Durian Daily Article"},"image":{"@id":"https:\/\/asiatimeless.com\/my\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/asiatimeless.com\/my\/#\/schema\/person\/df534594a50da0c9b99b6a2b276878ff","name":"becky fung","url":"https:\/\/asiatimeless.com\/my\/author\/beckyfung\/"}]}},"authors":[{"term_id":43,"user_id":5,"is_guest":0,"slug":"beckyfung","display_name":"becky fung","avatar_url":"https:\/\/asiatimeless.com\/my\/wp-content\/uploads\/2025\/03\/beckyfung-HK.png","author_category":"","first_name":"becky","last_name":"fung","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/asiatimeless.com\/my\/wp-json\/wp\/v2\/posts\/2282","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asiatimeless.com\/my\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asiatimeless.com\/my\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asiatimeless.com\/my\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/asiatimeless.com\/my\/wp-json\/wp\/v2\/comments?post=2282"}],"version-history":[{"count":1,"href":"https:\/\/asiatimeless.com\/my\/wp-json\/wp\/v2\/posts\/2282\/revisions"}],"predecessor-version":[{"id":2307,"href":"https:\/\/asiatimeless.com\/my\/wp-json\/wp\/v2\/posts\/2282\/revisions\/2307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asiatimeless.com\/my\/wp-json\/wp\/v2\/media\/2306"}],"wp:attachment":[{"href":"https:\/\/asiatimeless.com\/my\/wp-json\/wp\/v2\/media?parent=2282"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asiatimeless.com\/my\/wp-json\/wp\/v2\/categories?post=2282"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asiatimeless.com\/my\/wp-json\/wp\/v2\/tags?post=2282"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/asiatimeless.com\/my\/wp-json\/wp\/v2\/ppma_author?post=2282"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}